I don’t know about you but I love a good food related pseudo-holiday! In preparation for National Cereal Day, Kellogg Canada shared some delicious insights from the first-ever #NationalCerealDay survey of more than 1,500 Canadians to celebrate the occasion.[ii]
From those results, Kellogg’s determined the top five cereal personalities[iii]:
The Lovey-Dovey Life Lover
Love to top your cereal with fresh berries? 90 per cent of Canadians perceive you as passionate or romantic. Prefer to swap out regular milk for chocolate milk? You may also be seen as happy and friendly.
The Content Conformist
While only eight per cent of Canadians perceive someone who eats cereal with milk and fresh fruit as daring, the good news is (bowl half full!) 72 per cent see you as happy or outgoing.
The Hot-Headed Hot Shot
Do you start your day by adding a dash of cinnamon or spice to your cereal? Uh-oh, more than four out of five Canadians say you are bossy, contradictory and go against the grain.
The Dynamic Daredevil
Wish you were quirky or daring? Well, if you dress up your cereal with coconut shavings or cacao nibs and pair it with a milk alternative, 63 per cent of Canadians say you are just that!
The Nutty Know-It-All
Top your cereal with nuts and nothing else? Survey says…you may be nutty! In fact, 33 per cent of Canadians perceive you as bossy, while 25 per cent of Canadians think of you as quirky.
I’ve tried to figure out where I fall in this personality rating, but for the most part I’m boring and eat plain cereal with plain milk or Greek yogurt. If I’m being particularly fancy, I’ll add berries or make a parfait
but more often than not, it’s good old cereal and milk or Greek yogurt.
In addition to the top five cereal personalities, Canadians surveyed also linked specific cereal toppings and bases, such as milk, milk alternatives and yogurt, to particular personality characteristics.
- 90 per cent of Canadians perceive those who combine different cereals in a single bowl as being free-spirited risk takers
- Eat every last flake or grain of cereal in the bowl? Four out of five respondents agree that you live life to the fullest.
- Nearly 40 per cent of Canadians view those who swap Greek yogurt for milk in their bowl as intelligent.
Now here is something I can fully get behind – using Greek yogurt makes people view me as intelligent? Well who am I to argue that!? Though I’m clearly not a risk taker as it is almost painful to me to mix different cereals (much like mixing random different types of pasta). And I’ll eat every last FULL piece of cereal in the box, but when it comes to those crumbs, sorry – I don’t want cereal dust, haha.
So, what does your cereal say about you? Do you fit one of these personality profiles? Or do you combine different ingredients and flavours to make it your own? And more importantly, are you going to use #NationalCerealDay as an excuse to have cereal sometime today? You know I am!
Disclosure: Kellogg’s provided me with a selection of cereals in order to facilitate this post. All opinions expressed are entirely my own.